1. Whom did the first ad agents serve ?
` The ad agents had first served as newspaper space brokers, individuals who purchased space in newspapers and sold it to various merchants. The brokers paid upfront and sold the ad space to advertisers so they could put ads in newspapers
2. How did the packaging and trademarks influence advertising ?
` The packaging and trademarks influence advertising beacause if packages were distinctive, it allowed manufacturers to dicate prices without worrying about being undersold by stores’ generic products or bulk items. Manufacturers established a special identity for products, allowing brand recognition.
3. Explain why patent medicines and department stores figured so prominently in advertising in the late 1800s.
` Patent medicines and department stores figured so prominently in advertising the late 1800s because accounted for half of revenues taken by ad agencies. Ads of these ensured financial survival of numerous magazines. Ads made outrageous claims and usually contained addictie compunds.
4. What role did advertising play in transforming America into a consumer society ?
` When learning about the different forms of communication advertising is one of the most interesting because it taps into the human psyche. Advertising is the attempt to persuade potentional customers to purchase or consume more of a particular brand or product. Today, ads are scattered everywhere and they are multiplying. Ads have been known to take up more than half the space in most daily newspapers and consumer magazines. They are inserted into trade books and textbooks. They also reach as far as cluttering websites and fill are mailboxes and the buses we ride. Advertising to us today surrounds our everyday life so much that it almost blends into our environment. The objective of advertisers is to make sure it doesn’t.