Many businesses are expanding their marketing/advertising resources to include different forms of social media.
(1) Why do you think this is happening? Businesses are choosing to use different forms of social media to reach their target audiences.
` Many organizations are utilizing various forms of social media platforms as a means of effectively reaching their target audiences. There are definitely implications for companies that choose not to use social media. Businesses that do not understand the value of social networking and its appeal. But to conclude everyone nowadays is using the social media and things get out more through social media
(2) Research and find one example of a company differentiating their approach of advertisement to reach new target audiences.
` Colgate is one good example of a company differentiating their approach of advertisement to reach new target audiences because although their #1 Doctor recommended for everyone , there are certain products made just for kids and certain products made just for anyone over the age of 12 . i.e the spin brush
(3) What types of social media have you seen businesses use? (4) Who are they targeting and why?
` Facebook is one of the best examples that I have seen businesses use . Many businesses like seamless, twitter, Wikipedia and etc. try to target many of those who are 12 and over to like their pages on Facebook ; so on and so forth many businesses are all linked up with different websites to promote their page. They also try to advertise food, clothing and many other products.