#What Makes A Product Cool ?

Read article about What makes a product cool

http://www.forbes.com/sites/panosmourdoukoutas/2013/02/23/what-makes-a-product-cool/  

 What does cool mean to you ?

` To me cool means confident and popular. 

What makes a product cool ?

` To make a product cool it must have a certain value, and appeal. It needs to be popular in order for everyone to know about it.

Do you think this article applies to brands targeting younger age groups ?

` I think this article applies to brands targeting younger age groups. The talk about making your message clear, credible, transparent, direct and sticky.

What is WOM ?

` ” Word of mouth “

**Comment your opinion on article to twitter**

Advertisements

#Good Buzz, Bad Buzz Brand Management: A Social Media Strategy That Pays Off

Read article about Product Buzz http://www.forbes.com/sites/panosmourdoukoutas/2013/11/07/good-buzz-bad-buzz-brand-management-a-social-media-strategy-that-pays-off/

What is buzz ?

` Buzz is gossip. There is good buzz and bad buzz for almost every brand.

What is brand polarization ?

` Brand polarization is the differences between good buzz and bad buzz, and where it takes the brand. In addition, brand polarization can help companies distinguish and differentiate their products from competition. The bottom line: Brand Buzz polarization may not be a bad thing. With the right social media strategy, it may be beneficial.

Why is Bad Buzz Sometimes good ?

` Bad Buzz Sometimes good because it spreads faster than good buzz, as angry customers are more anxious to share their experience with other customers.

How does social media play a positive role in brand management according to the article ?

`  Social media plays a positive role in brand management according to the article by stimulating controversy between product lovers and product haters that accelerates good buzz. As is the case with many other issues in social media, there is good buzz and bad buzz for almost every brand. Also, social media gives them a chance to post their opinions.

Come up with 2 discussion questions for class from article. (Yes/No Questions are not allowed.)

` Have you ever been involved or associated with ” Bad Buzz ” ?

` Do you think ” Bad Buzz ” affects you ?

**Tweet About Article**

#You Should Use Twitter Because It Makes Everyone As Smart As Anyone

Read article about on tech crunch about  twitter http://techcrunch.com/2013/11/11/leveraging-the-specialization-of-our-species/

 

1. Tweet Comment about article with #MECPSMedia

2. What are two things you learned from this article?

` Two  things I learned from this article are that ” Twitter is a tool for distilling understanding of the world into the most digestible format possible. ” Something I found interesting was that the goal is to maximize the ease of consuming the information. If they succeed, we, by reading their tweets, effectively gain a great deal of their insight without putting in much effort. Rather than doing all that reading and research, and pouring a lifetime into specializing in that field to be able to make sense of it, we just get the reward. Knowledge. 

3. What is your opinion about twitter after reading this article?

` I still feel Twitter is a waste of your time. The maximum characters is 140. Why be limited to your feelings, or what ever your doing ?

4. Come up with 2 discussion questions for class from article. (Yes/No Questions are not allowed.)

` What are you opinions on twitter, based on the article ?

` What other social media websites, aside from Twitter would guarantee you feedback from topics your interested about ?

#LinkedIn

Read article about on tech crunch about  Linked In http://techcrunch.com/2013/08/19/linkedin-growing-up-opens-up-to-high-school-students-over-13-adds-university-pages/

Questions:

1. What are the two new initiates LinkedIn are taking to widen their reach ?

` Two new initiates LinkedIn are taking to widen their reach to high school students (“13+ for most countries around the world” a spokesperson explains to me) and it has launched University Pages, dedicated pages for universities for people to add to their profiles and to reach out to people.

2. What are the benefits of teenagers in high school joining LinkedIn ?

` The benefits of teenagers in high school joining LinkedIn are they provide the first step[s] towards a longer vision to help students, parents, and university faculty get a head start on career mapping. With younger students this is an interesting development: it’s aimed at those who are already starting to think about what careers they might like to pursue and who they might start to get connected with now to achieve that. 

3. Leave an appropriate comment about your opinion on the article and connect your comment to your twitter.

` – I think this is a great idea , it can help us teens to organize our lives and help us to find ourselves and what we want to become #MECPSMEDIA

Go to Linkedin.com and create an account.

#SWOT Analysis

1. What is a SWOT Analysis ?

` SWOT Analysis is an effective process companies use to assess themselves and their competitors and formulate their strategies .

2. Break down your SWOT Analysis for your personal brand .

` SWOT :

  • S = Strengths (internal) : Determination , manipulative skills , Leadership skills , oral presentation skills .
  • W = Weaknesses (internal) : Tendency to procrastinate , easily distracted .
  • O = Opportunities (external) : I’ll study more types of dances , learn songs in a different language , writing deeper poems .
  • T = Threats (external) : Competitive people , other dancers , other singers , other people who write poems .  

 

 

 

Image

 

 

#Current Events 11/12/ : Tech, social media employers offer perks aplenty

By: Kathleen Pender

Image

Taymoor Jarrahi (right) lights the candles during lunch in the office with coworkers Lauren Douglas (left) and Gregory O’Connell at Social Print Studio. Photo: Sarah Rice, Special To The Chronicle

Who is in this article ?

` Bay Area tech and social media companies.

What is it about ?

` Bay Area tech and social media companies are engaged in a head to head race to see who can offer the most , and more unusual benefits to employees. “While most Americans would be happy to get a job with health coverage, tech workers are being wooed with napping stations, unlimited vacation, free housekeeping and errand-running, yoga classes, on-site doctors and masseuses, and gourmet cafeterias.” says Kathleen Pender.

Image

The company offers products made from users’ Instagram photos. Photo: Sarah Rice, Special To The Chronicle

Where did it all happen ?

` This all happened in San Francisco.

When did this all take place ?

` This all took place at 3:45 pm, on Saturday, October 26, 2013.

Image

Comfortable seating, low lighting and sign for a service promoting workplace wellness is seen in the Zen Room at Eventbrite on Friday, October 25, 2013 in San Francisco, Calif. Photo: Lea Suzuki, The Chronicle

Why should we care ?

` We should care because companies are not required to offer paid vacation, but if they do, it becomes a liability. In most states, companies can require employees to take vacation within a certain period or forfeit it.

How are we affected ?

` We are affected because “At start ups, if people have paid time off and are working a ton and the company gets acquired, that is a bunch of money that has to be paid out,” says Brian Helmick

Image

The company offers products made from users’ Instagram photos. Photo: Sarah Rice, Special To The Chronicle

Link : http://www.sfgate.com/business/networth/article/Tech-social-media-employers-offer-perks-aplenty-4929078.php

#Creating Val “U”

Understand the brands you consume and what they say about you.

Have you ever thought about the products you use every day and what they say about you? Stop and think for a second about the following products listed below.

1. Sports Sneakers : Jordan’s are something I use every day because they are a very popular brand of sneakers and they look nice on my feet.

2. Backpack/Handbag : North face/Victoria Secret is something I use because it can bring out my personality the day I bring it out. One day I can be a fun sporty girl , then I can bring out the sexy , sweet look in a minute.

3. Can of Soda : Dr.Pepper is the best brand of soda ever , that’s why I drink it.

4. Favorite Sports Team : Knicks are one of my favorite sports team because I enjoy to watch the games with my best friend 🙂 .

5 Computer/MP3 Player : My Laptop/Ipod are one of my useful items because I can take pictures,listen to music, and chat with friends all at the same time.

CEO of “U”

I am a great dancer so I will create impact through public performances .

I am a great singer so I will create impact through expressing myself through lyrics.

I am a great poet so I will create impact through creating poems and writing a book.

What are the other personal brand accessories that others can others can buy from you ?

` The other personal brand accessories that others can buy from me are a great sense of fashion. If you need someone to help you pick out an outfit, etc. I’m your girl 🙂 . Through my great sense of fashion skills the impact I will create is a great line of people who dress nice.

#Teens & Social Media

1. What are 3 things you learned that you did not know?

` Three things that I learned that I did not know was that eighty percent of American teens use a social networking site like Facebook, according to Pew Internet Research. The frequency at which they edit and review their online identities is severe, as 70% of teen internet users admit they go online daily and nearly half (46%) log on several times a according to one Pew study and  that brands can contribute to the 65% of social media-using teens who have had an experience on a social network site that made them feel good about themselves and foster supportive online communities, which in turn further the 58% of social media-using teens who have felt closer to another person because of an experience on a social network site evidenced by recent research.

2. Which statistics apply to you or your friends?

` The statistics that apply to me or my friends are :

– 70% of teen internet users admit they go online daily.

– (46%) log on several times a according to one Pew study.

– 65% of social media-using teens who have had an experience on a social network site that made them feel good about themselves and foster supportive online communities.

– 58% of social media-using teens who have felt closer to another person because of an experience on a social network site evidenced by recent research.

–  74% of teen girls agree that “most girls my age use social networking sites to make themselves look cooler than they are.”

3. How can you use social media to advance your personal branding?

` I can use social media to advance my personal branding because it would help appeal to more people and other ages.

4. How does “Identity” play a role when talking about personal branding and social media? Give examples/quotes.

` ” Identity ” plays a role when talking about personal branding and social media because it can cause a good or bad factor to your name. In the article 74% of teen girls agree that “most girls my age use social networking sites to make themselves look cooler than they are.” According to the article, “Interestingly enough, the results of the study revealed a very unique take of the teen’s portrayals of themselves within social networks via the insight, “Many teens told us that they just felt like different people on these sites and thought that people they see online often act very differently on social media from how they act in person and at school.”

Article: http://www.talentzoo.com/digital-pivot/blog_news.php?articleID=13197

Supporting Statistics: Pew Internet Research.

#Personal Brand Summary

` No brand is exactly like the other. No one knows you like you know the back of your own hand. I like to appeal to delivering a great personality. Nobody delivers a personality just like mine. I am unique 🙂  I would describe myself as a Weird, funny, bipolar, crazy, bubbly, strong, beautiful, confident, unique, smart person. I believe I am capable of doing things to my best ability. I will grow up to become a strong independent individual.

Creating About ” U “

What do you want to be known for ?

` I want to be known for just more than a pretty face ! What about my great personality ? Or my sense of humor ? I want to be known for the peacemaker I am and how fun I can be. I’m not a person who likes a lot of attention but sometimes the attention I get can really be a bother. It gets boring being told how beautiful I am , how about telling me how beautiful my academic achievements are ! Sometimes when I’m not in the room I can hear the comments of the haters and that scowl they’ll give me when I pass by. I don’t really mind them I’m not a person who likes to entertain trouble.

What is it that you consistently deliver that keeps others loyal to you ?

` I consistently deliver a good personality that I think keeps others loyal to me. I believe I’m pretty cool to hang with. I believe its better to be weird than boring. I like to turn things upside-down its makes me who I am.

Write down three of your personal passions or hobbies to which you devote a significant amount of your time.

` Three personal passions/hobbies to which devote a significant amount of my time are singing, dancing and writing songs/books. Singing helps me practice to vocalize, dancing helps to express myself to be better and better every time I have a show and writing songs/books are going to help me in my career as a singer/song-writer and an author.

Write down the attributes you live or experience through these personal passions.

` Through my passion for writing songs/books I live for creating entertainment for other and living up to my likes and dislikes. To someone who wants to be a songwriter/author I believe you should write on personal experiences or what you like and dislike. Sometimes reach out to others and find out what they want to read about.

Write down the three words that describe the lasting impression you want to leave with other after an encounter with you .

` Passion ❤ , Hard work , and Determination 🙂

Write down your goals and career aspiration

` My goals and career aspirations are to finish school, become successful, become a doctor, lawyer, pediatrician, singer, dancer, actor, songwriter, or and author.