#Good Buzz, Bad Buzz Brand Management: A Social Media Strategy That Pays Off

Read article about Product Buzz http://www.forbes.com/sites/panosmourdoukoutas/2013/11/07/good-buzz-bad-buzz-brand-management-a-social-media-strategy-that-pays-off/

What is buzz ?

` Buzz is gossip. There is good buzz and bad buzz for almost every brand.

What is brand polarization ?

` Brand polarization is the differences between good buzz and bad buzz, and where it takes the brand. In addition, brand polarization can help companies distinguish and differentiate their products from competition. The bottom line: Brand Buzz polarization may not be a bad thing. With the right social media strategy, it may be beneficial.

Why is Bad Buzz Sometimes good ?

` Bad Buzz Sometimes good because it spreads faster than good buzz, as angry customers are more anxious to share their experience with other customers.

How does social media play a positive role in brand management according to the article ?

`  Social media plays a positive role in brand management according to the article by stimulating controversy between product lovers and product haters that accelerates good buzz. As is the case with many other issues in social media, there is good buzz and bad buzz for almost every brand. Also, social media gives them a chance to post their opinions.

Come up with 2 discussion questions for class from article. (Yes/No Questions are not allowed.)

` Have you ever been involved or associated with ” Bad Buzz ” ?

` Do you think ” Bad Buzz ” affects you ?

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