Read article about What makes a product cool
What does cool mean to you ?
` To me cool means confident and popular.
What makes a product cool ?
` To make a product cool it must have a certain value, and appeal. It needs to be popular in order for everyone to know about it.
Do you think this article applies to brands targeting younger age groups ?
` I think this article applies to brands targeting younger age groups. The talk about making your message clear, credible, transparent, direct and sticky.
What is WOM ?
` ” Word of mouth “
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