#What Makes A Product Cool ?

Read article about What makes a product cool

http://www.forbes.com/sites/panosmourdoukoutas/2013/02/23/what-makes-a-product-cool/  

 What does cool mean to you ?

` To me cool means confident and popular. 

What makes a product cool ?

` To make a product cool it must have a certain value, and appeal. It needs to be popular in order for everyone to know about it.

Do you think this article applies to brands targeting younger age groups ?

` I think this article applies to brands targeting younger age groups. The talk about making your message clear, credible, transparent, direct and sticky.

What is WOM ?

` ” Word of mouth “

**Comment your opinion on article to twitter**

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